Research Tip:

Here are the latest figures for the vending market, as compiled by Validata Computer & Research Corp. This data is compiled from thousands of machines of all sizes and types, from hundreds of vending companies around the country. It gives the ranking and aver-age pricing of the top national brands. Remember, the prices are averages, and there was obviously a wide range of regional differences. And, as averages, they may be confusing; how can you charge 54¢ for a Dr. Pepper, for instance? However, you may still wish to review your own pricing structure by rounding off these prices to the nearest nickel.

Coca-Cola  Coke Classic........ 55¢

Pepsi-Cola  Pepsi Cola.......... 57¢

Dr. Pepper  Original............. 54¢

Coca-Cola  Diet Coke............ 55¢

Pepsi-Cola  Mountain Dew.... 56¢

Pepsi-Cola  Diet Pepsi.......... 57¢

Coca-Cola  Sprite................. 56¢

Coca-Cola  Cool Nestea........ 64¢

Dr. Pepper  Diet Dr. Pepper... 52¢

7Up           7Up................... 59¢