Article The Importance of Repeat Mailing

 

You've placed almost all of your first set of machines through a combination of self-promotion and through mailing our Target Flyers. Your new locations are working out quite well, but you want to get those last machines out on location and start expanding your business.

Of course, you're continuing your self-promotion efforts, but it's also time for a repeat mailing! Target Mail is not just for new distributors-it's effective for every business, no matter what size or how long you've been operating. It's time to contact your Business Builder Representative and discuss ordering more labels. Many distributors are uncertain whether they should try different areas, or mail again to the same area. To properly understand the answer, let's discuss Target Mail.

Target Mail is one of the most efficient methods of advertising available for small and medium businesses. It has a fast response time, low cost, and extremely effective for local advertising. All forms of advertising involve repeat exposure. Studies have shown that increased responses occur the more times people are exposed to a message. Repeat advertising is a fact of life, and successful advertisers know that even one new client could more than pay the expenses of the entire ad campaign!

Repeat exposure is essential to maximize your response rate. Mail your flyers again to the same businesses and zip codes that you originally contacted (of course, don't mail to businesses where you've already installed Refreshment Centers!)

This is very important: An initial lack of response doesn't indicate that a potential location isn't interested; they just haven't responded yet! Maybe the manager was on vacation when they first received your flyer, or maybe it just took that next mailing for your message to sink in: "Wait a minute-this is free! This sounds great!"

We strongly recommend that you do at least one repeat mailing to the same zip codes you previously mailed to, before considering additional zip code areas. Use those areas for further expansion. We have assisted in the placement of tens of thousands of vending machines throughout North America. We are experts at this process, and it's truly to your benefit to follow our recommended procedures. As the old saying goes, "Don't try to reinvent the wheel!"